Saturday, February 15, 2014

Giant sinkhole that swallowed eight Corvettes a Godsend

By now everyone has heard that a giant sinkhole opened up under the Skydome building at the Corvette Museum in Bowling Green, Kentucky, swallowing eight classic Corvettes.

Now if the Corvette Museum is like a lot of similar attractions, it has a hard time attracting visitors. So here's my idea of how to make lemonade out of lemons.

Think about this. Eight classic Corvettes is a nice thing to see. But you've probably already seen all eight of these cars some time in your life. But eight classic Corvettes swallowed by a sinkhole? When was the last time you saw that?

I would call it, "Gulp: The Corvette Exhibit that Shook the Earth."

I have never bothered to go to the Corvette Museum, even though it is less than a two hour drive. But I would go to that exhibit.

If the Museum operators have the slightest marketing imagination, then once it has been determined that the Skydome structure is safe for visitors, they should not take the Corvettes out of the hole. Leave them there. Open up the exhibit as is, and announce that people can now see eight classic Corvettes swallowed by a giant sinkhole.

Just watch the crowds come.

Just for the record, there is no need, Corvette Museum officials out there, to thank me for this idea. Don't even think about sending me, oh, say, six free museum admissions for my family.


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